Tuesday 25 November 2014
We are excited to announce a new global partnership with Strava, the online network that connects the global community of athletes.
The partnership will see integration between two of the world’s largest running communities, helping parkrunners find and connect with other runners in their local area, as well as tracking their own performance and improvement using Strava’s tools for athletes, including Segments.
The parkrun website will allow parkrunners to connect their Strava account with their parkrun profile, allowing them to identify fellow Strava athletes by way of a Strava badge next to their names in the parkrun results table. This connection will help parkrunners follow and connect with each other using Strava’s social functionality.
For parkrunners, Strava’s segment functionality helps members analyse their performance during every stage of their run, and track improvement via Personal Records and comparison with other runners using Leaderboards. Strava’s training tools and community helps members analyse and improve, whatever their ability.
We’re really proud to have an amazing community of runners of all abilities, culminating in tens of thousands of runners participating at parkrun each weekend. We think Strava is a brilliant network for parkrunners to get social, learn from and encourage each other all-year-round. It’s a wonderful tool to help with self-improvement for those looking to get that next PB.
On the eve of the announcement, Gareth Nettleton, Director of International Marketing at Strava, had this to say:
“As keen parkrunners ourselves, we think Strava is a great way to find and keep up to date with likeminded runners in your area, as well as using our online network to analyse and improve training and performance. We think it’s really exciting for two running communities to join together and commit to serve the running community better together.”
Linking your parkrun and Strava account is completely optional – and can be revoked at any time.
We’re looking forward to rolling out some exciting initiatives with Strava over the coming months.
For more information, please visit www.strava.com/parkrun