We’re underway… (and you continue to smash those milestones!)

By Russ Jefferys, Chief Executive Officer
— Thursday 9 July 2015

After more than six months of planning, intensive development, analysis and testing, the new milestone t-shirt redemption system is LIVE! We’re so excited to see the new milestone t-shirts arriving with parkrunners all over the world.

It’s not been without its challenges. We are aware of a few technical glitches and have been busy resolving these issues as quickly as we can.  Quite simply this has been an enormous project, moving us from a predominantly spreadsheet-based claim system to arguably the most professional and seamlessly integrated solution of its kind.

We are immensely proud of the solution we now have in place, made possible by the hard work of just a few full-time employees here at parkrun and our incredible partners Tribesports and Wiggle.

Your feedback, kind words and support have been hugely appreciated!

The Task in Numbers

To give you some idea of the scale of the project, as of 1st July 2015 there were around 35,000 parkrunners in eligible countries worldwide with a claim to a milestone t-shirt. Right now an additional 2,000 parkrunners (and growing) are reaching a new milestone (and therefore qualifying for a t-shirt) every month!

We started activating profiles (enabling parkrunners eligible for the milestone t-shirt to click through to the Wiggle store via their parkrun profile) on Thursday 2nd July. We began with those who have been waiting the longest and have been working forwards from there ever since.

As of today (Thursday 9th July) we have activated the profiles of all parkrunners (with a few exceptions due to limited stock availability) who qualified for a milestone t-shirt by the end of November 2014. We will continue to activate profiles over the next few days.

Remember: whilst we are working through the backlog we are not emailing individuals when their profile has been activated. If you believe you are eligible for a t-shirt, please check your profile. Instructions on how to do this here.

When will the existing stock be replaced?

Whilst we want nothing more than to get t-shirts out to deserving parkrunners as fast as possible, we have to manage stock levels and the impact on our partners at Tribesports and Wiggle.

To that end, the next batch of around 25,000 t-shirts is already in production and due for delivery later this year. Another very large batch of t-shirts will follow early in 2016.

It takes at least nine months to go from specifying and ordering through to receiving the t-shirts in our online shop. Predicting the number of parkrunners likely to achieve a milestone and forecasting the t-shirt sizes required is a highly complex process.

It will take us a while to get through the backlog but we will get there.  We do appreciate your continued patience and support.

Introducing the NEW 250 t-shirt: green is the new black

We will very shortly take stock of the brand new Tribesports 250 milestone t-shirt. And for the first time we can reveal the sparkly new design! The totally revamped 250 t-shirt, which represents a staggering five years (roughly) of consistent parkrunning, is in beautiful ‘forest green’. How very perfectly parkrun!

250 t-shirt back

Join the #parkrunTribe on Facebook

To help you celebrate receiving your milestone t-shirt, together with Tribesports we’ve set up the Facebook group #parkrunTribe. We’re already seeing some amazing stories and wonderful photos of proud parkrunners unwrapping, wearing (even preparing to frame!) their milestone t-shirts and would love for you to join us.

Just look for ‘parkrun Tribe’ on Facebook or follow this link.

That’s all for now.

Happy parkrunning.

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