Milestone t-shirts: One Month on

By Russ Jefferys, Chief Executive Officer
— Thursday 6 August 2015

A month has passed since we switched on the new system for claiming the new Tribesports milestone t-shirts. We have LOVED seeing so many of you proudly sporting these terrific tees and feedback has been overwhelmingly positive. If you haven’t done so already, head on over to our #parkrunTribe Facebook group to share, celebrate and show-off your new favourite t-shirt.

New Milestone t-shirts

As of 1st July this year we had about 35,000 parkrunners in eligible countries worldwide with a claim to a milestone t-shirt. Our initial delivery of 20,000 t-shirts meant we couldn’t possibly fulfil 100% of the demand straight away. Our solution (and the one we felt was fairest and most transparent) was to activate profiles of those parkrunners who had qualified for a t-shirt longest ago first, gradually bringing the date forward and activating more profiles when we knew stock was available.

At the time of this post we have activated close to 20,000 profiles and have caught up to 21st February 2015 in most categories. If you qualified for a milestone club before this date and your profile page is not currently showing a link to redeem your t-shirt, this is because we have activated as many profiles as we have stock available in your category. Your profile will be activated as soon as we have sufficient stock available.

This initial phase has allowed us to test the brand-new ordering process and iron-out issues and bugs along the way. We still have some things to fix, but for the vast majority of parkrunners the ordering process has been seamless and straight forward.

We still believe this carefully managed roll-out has been the right way to go: with such limited resources it would have been remiss to open up the new system to all 35,000 parkrunners at once and risk disappointment through system failure and/or the overcommitment of stock.

So what now?

We’re delighted to announce that the new 250 Club t-shirts are now in stock and we are preparing to activate profiles for those eligible for these prestigious t-shirts over the next few days. After that, we will continue to activate more profiles for as many categories as possible - working through the backlog as fast as we can.

If you’ve got a question about your milestone t-shirt, please head over to our Q&A site here.

Don’t forget when you do claim your free t-shirt, you can help support parkrun and qualify for free postage by adding additional items to your basket.

Thanks and happy parkrunning.

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